The Market Opportunity
- More than 60% of the Sub-Sahara African population live in rural areas with underserved markets, without formal infrastructure and stable access to daily consumer goods, (drinking) water, health, energy, finance, agricultural inputs & machinery, leisure & entertainment, and other demanded products and services.
- The annual trading potential of these markets in Africa for daily consumer goods alone is USD 429 billion, and USD 8.3 billion in Rwanda.
- The market size per Center in Rwanda comprises 40 villages with a population of 30,000 (incl. the catchment area in a 5 km radius), representing a total of USD 650,000 of consumption per month, i.e., USD 22 per person per month.
- Whilst there are manifold activities, each targeting one sector-specific challenge, most of them struggle for financial sustainability due to the high cost of accessing and operating in the last mile.
- A unified, integrated approach tailored to meet the broad range of specific needs of rural communities is still missing.
What is THE PULSE?
Implementing and operating a network of solar-powered rural centers (similar to malls) as a platform for providers of various products and commercial, social & public services: “THE PULSE Centers”!
Each THE PULSE Center will be located in the center of a selected village, on a fully developed plot of land, comprising the following components:
Each THE PULSE Center will be linked to the main economic hubs of the country through constant supply chain managed by THE PULSE Rwanda Ltd.
Moreover, Each Center will link a 5 km catchment area – comprising on average 40 villages – by implementing a mobility concept for goods and people, operated by private microentrepreneurs.
5 – 7 THE PULSE Centers will be bundled to one “Cluster”, managed by one Area Manager based in the “Cluster Center”.
This integrated approach will generate high foot-traffic at THE PULSE Centers, thus attracting even more product and service providers (platform approach), thus the Centers will develop into a “pulsating” nucleus of economic and social activities of the respective BoP community.
Consequently, THE PULSE Rwanda Ltd. will have the following three revenue streams:
- B2C retail sales of a broad range of consumer goods and services (out of the E-HUBB).
- B2B wholesale for retailers within the catchment
- B2B rent by renting out the stores within THE PULSE Centers